SM Beauty Playground

Play and Have Fun at SM Beauty Playground

Test and swatch all you want at SM Beauty Playground.

SM Beauty recently launched the SM Beauty Playground, a place where everyone can enjoy and have fun swatching and testing their favorite products as well as discover new ones. SM Beauty has been my go-to place whenever I look for something new or buy my usual beauty essentials such as makeup and skincare. It houses a wide range of beauty brands from local to high-end like Vice Cosmetics, Shiseido, Clinique, Ponds, BYS, MAC, Anny Nails, L’Oreal, and a whole lot more. You can also find K-beauty brands like Etude House, Tony Moly, Deoproce, and Club Clio.

Launch of SM Beauty Playground

During the media launch, there were games and activities at selected stalls. I got to play some games like the Flormar dice game, F&S Claw Machine, and BYS Word Scramble. I also got to try some products from several brands like Club Clio, Maybelline, and Estee Lauder. I got to take home exciting products from different brands which I can’t wait to play with at home.
SM Beauty Playground
SM Beauty Playground
My favorite game!
SM Beauty Playground
Swatched the newest shades of Club Clio Airy Ink Velvet
SM Beauty Playground
Aside from games and activities, there were also performances and fashion show during the launch of SM Beauty Playground. I was able to have my skin checked at Ponds beauty stall and discovered the perfect fragrance that matches my personality at the fragrance section. There are a lot of things that you can do at SM Beauty Playground.
Tag your friends and explore the SM Beauty Playground together. Discover new products from these brands:
  • Premium Cosmetics:  Clinique, Bobbi Brown, Khiels, Estee Lauder, MAC, Benefit and Shiseido.
  • Popular Cosmetic Brands:  Maybelline, L’Oreal, BYS, Happy Skin, BLK, In2It, Max Factor, Covergirl, Sleek, Pop Beauty, Revlon, Clio, Jordana, Burt’s Bees, Ever Bilena, Vice Cosmetics, Bell Cosmetics and Lock make-up from Korea.
  • Top Skin Brands:  Avene, Bioderma, Sebamed, Olay, Pond’s, Glam Glow, Marula Oil, and Fillerina
  • Complete your look with Fragrance Brands:  Ralph Lauren, Giorgio Armani, Versace and Bvlgari
To know more about SM Beauty Playground, follow them on Facebook and Instagram. Don’t forget to share you experience by using the hashtag #SMBeautyPlayground.

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